A thought leader and digital strategist, I have led digital projects and collaborated in dynamic environments. Work includes major digital projects for Scotts, Viceroy Hotels, Prudential, Barclay Card, Frontier Communications among others.

Case Studies

•  Keyword discovery and analysis, deep dive site technical issues, create back-link analysis

•  Access project scope, SOWs, Account Management, Client presentations

•  Content development and strategy, Schema implementation, On-page recommendations

•  Social media research and recommendations

•  Local search management throughout organization.

•  Collaborate, communicate SEO findings and make recommendations to account and senior management


•  Track customer response, feedback and identify pain points utilizing Verint, Tealeaf and Omniture analysis tools.

•  Track and analyze fraud issues and provide insights and data presentations.

•  Liaison and collaborate with project stakeholders and team on VOC projects.

•  Identify various problem stages in customer navigation and responses for various assigned issues.

•  Determine customer deployment issues and documented NPS customer comment scores.

•  Communicate findings and recommendations to senior management staff.


•  SEO, data mine, forecast, analyze online issues and provide KPIs and insights. Create effective Tableau dashboards for stakeholders. QA.

•  Conversion strategies and problem solving for web properties and email campaigns.

•  Collaborate, communicate digital analytics findings and make recommendations to senior management throughout organization.

•  Email strategies and implementation.

•  Analyze new digital programs. Assist new site launch.


Want to have a quick chat?

I am only a phone call away 781-974-7079